2011-07-13
’’The Nordea Masters is one of our major promotional events this year. We are there to help both players and spectators quench their thirst and we hope to come back to do so each summer’’ says Catharina Carlsdotter, Marketing Manager at Vitamin Well.
Nordea Masters is one of the largest and most prestigious tournaments on the European Tour. Last year it attracted more than 50 000 spectators, topped only by British Open.
Golf is among the most popular sports in Sweden and it appeals to people from all over the country, of all ages. The Nordea Masters therefore offers a perfect opportunity for Vitamin Well to meet with their existing customers and attract new ones. Vitamin Well is being sold at many golf courses around Sweden today, where its mild sweetness and vitamin-mineral content makes it an alternative to soft drinks and juices. ’’We are pleased to have Vitamin Well as one of our sponsors. They have a strong brand and products that are very up-to-date. Vitamin Well supplements our mix of sponsors in a good way’’ says Fredrik Hellkvist, CEO of Nordea Masters. For more information, contact Catharina Carlsdotter, 0708-91 95 08. See also www.vitaminwell.se.
Vitamin Well was founded in 2007 to develop, produce and market vitamin and mineral fortified beverages with a distinct functionality to the consumer. This category was missing earlier in the Swedish and Nordic markets. Vitamin Wells’ drinks was first launched in Stockholm in 2008 and are now being introduced throughout Sweden and in the Nordic market. Today there are six still drinks and three sparkling waters in Vitamin Wells’ catalog.